Ireland’s Premier Influencer Marketing Agency

“Matching Influencers with Leading Brands Globally”


Each Influencer we manage and every brand we partner with, become part of The Mafia family. We care for our own, to us, respect is everything.


Integrity is core to why we do, what we do. Connecting influencers with real personality to brands with global recognition.


We exist to inspire, to create and to Innovate. Rethinking how Influencers act with brands and how brands care for their audiences.

Why The Mafia?

The Mafia brings a fresh approach to Influencer Marketing. Instead of just looking at the numbers, we spend the time needed getting to know our influencers and their audiences so we can better fit them to the brand that suits them. We believe that care needs to be taken when building a relationship with an influencer.

At The Mafia, we truly care about the growth and development of our influencers and endeavour to build strong and long lasting relationships with them, where we grow together. The Mafia is an agency that only recruits talented influencers with an authentic connection to their audience.

We build campaigns for brands at a different level - understanding that positive audience sentiment is core to seeing success through influencer marketing, with all our campaign's utilising this as a core aspect. We know that reach isn't everything, but ROI is.



Aoibhe Devlin

The Secret Obsession

Aoibhe Devlin is a Fashion, Lifestyle and Beauty Blogger. Aoibhe has worked with some of the biggest fashion retailers in Ireland like Brown Thomas, Yves Saint Laurent and Miu Miu. With such a wealth of industry experience, Aoibhe wanted to create a destination for fashion and beauty lovers alike. ‘The Secret Obsession’ follows the life of Aoibhe, her style and beauty must haves, catwalk trends and travel, with her readers regularly commenting on their love of Aoibhe's honest opinions.


Greg Horan

The Lion

Greg Horan became known as an older brother to One Direction star Niall. He has since forged a career as an online influencer with a huge audience of over 2 million followers across social media with a massive global reach. Greg is building his own brand through working with leading brands across the fashion, entertainment and lifestyle sectors. His loyal fans are so engaged with Greg’s profile he gets thousands and thousands of interactions each day online. Huge future ahead.


Stacey Dineen

The Fashion Hero

Stacey is a bubbly, fun and hard working woman, who has grown in confidence thanks to her Instagram. A hotbed of talent, Stacey is a skilled singer/songwriter, who also spends a lot of her time working as a curve model. Since she first entered the entertainment industry at a young age, she’s also being building a dedicated and loyal following online. Stacey is a cast member of ‘The Fashion Hero’ an upcoming reality show that’s airing globally this year.




Vlad Mare is the star of a hit reactionary YouTube channel. The nature of his channel means that he spends a lot of his time engaging with his audience, resulting in a great connection with them. Vlad focuses on creating positive and audience friendly content. His channel ‘VladTeeVee’ consists of commenting on viral and trending videos, which keeps Vlad consistently current. Vlad’s core audience follows him onto his instagram, where his content is equally audience focused and engaging.

Blog posts

Read a little about what we've been up to

Top 5 Influencer Marketing Campaigns of 2016

Building an influencer brand that cares for their influencers

Next Blog

Coming soon...

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